Words to Lead By
Amplifying Women's Voices Across Public HealthThe Campaign
Portrayals of public health leadership are male-dominated, narrow and incomplete. This multi-media storytelling campaign resets the narrative, highlighting dynamic women promoting and protecting human health.
Phase One:
Community Building
In this phase we interview leaders and create the networks necessary for the campaign to flourish.
- Project and materials approved by the Colorado Multi-Institutional Review Board
- Identify leaders
- Multi-camera filming with 3 person team
- Record personal and leadership stories (oral/life history methods)
- Develop immersive storytelling strategies
- Engage in active social media collaboration
Phase Two:
Analysis and Production
As we move into the second phase, our plan is to engage in video narrative development and interview analysis, collaboratively structuring the the format of both our recommendations and public outputs.
- Video Team develops video narratives drafts
- Team collaborates with interviewees to ensure that messages are clear, correct and acceptable (shared authority)
- Teams work with Advisory Committee to curate multimedia messages and products
- Analytic Team begins qualitative thematic data analysis
- Social Media Team ramps up collaborative campaign strategies
Phase Three:
Outputs
The final phase features multi-media production and dissemination to elevate women public health leaders.
- Develop:
- Documentary
- Interactive website
- Podcast
- Traveling exhibit
- Scientific publications
- Books/articles for the public
- Launch PR/messaging campaign
- Disseminate multimedia products across multiple platforms
The Multi-Modal Storytelling Approach
We believe in telling stories using multiple platforms and formats to share stories and information, all grounded in ideas of co-creation with the communities and narrators who so graciously share their lives and experiences with us.
The Core Team
Candrian is a Health and Aging Policy Fellow with the U.S. House of Representatives, working on the Minority Staff of the Committee on Ways and Means, Subcommittee on Health. Her work bridges research, policy, and storytelling to advance health equity, particularly for LGBTQ communities.
Kano is a cultural/medical anthropologist. Her research ranges from regional narrative studies documenting women leaders transforming religious traditions to national, patient-centered interventions to address health and healthcare disparities stemming from social and systemic social and systemic barriers and injustice.
Ryan is an award-winning journalist and oral historian with 20+ years in network and local news, and interactive storytelling. Her collaborative projects use women’s personal stories to help illuminate hidden histories or subcultures.
The Support Team
We have gathered a group of seasoned public relations professionals who will assist our community and media outreach and storytelling for the duration of the project. Our efforts will be supplemented by an Analytic Team, led by Kano and Candrian, and a Multimedia Team, led by Ryan.
The Analytics Team
The Strategic Communications Team
The Multimedia Team
The team is backed by an Advisory Board made up of a diverse group of woman who represent public health, leadership, health communication, oral history, and interactive storytelling.
Our Track Record of Success
Our team is made up of experienced and award-winning innovators in leadership studies, public health, oral history, documentary and interactive storytelling, and exhibition design. Here is some of our work.
